Discount Newspaper Advertising – How to Buy Newspaper Space Ads at Discount

1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they’re that much cheaper.State Associations can be found online, in directories, and in “The Intelligent Testing System” – a program that offers specific reference data on classified advertising. It’s a compilation database of names, addresses, and phone numbers of all the state newspaper associations in the U.S., along with all the major national classified ad buying associations. It also includes the specific discount rates for virtually every local paper published in the United States.If you want to learn how to place 100 to 10,000 classified ads nationwide with a single phone call at highly discounted rates, The Intelligent Testing System is the ultimate program on classified ads. You’ll see exactly where to buy cheap newspaper advertising and how to purchase newspaper classified advertising in bulk at a discount.2. Local Newspaper Advertising.
Discount advertising rates abound in local newspaper advertising if you know how to ask. If you’re just buying one ad one time it’s pretty hard to get cheap newspaper advertising rates. But if you are a local retailer, all your ads are going to be local advertising. And chances are great that you’re placing more than just the single ad, so you have A) good credibility and B) great negotiating power – so you need to C) ask for a discount for all local ads your print advertisement campaign.Everyone likes a winning ad – advertisers love it because it consistently brings in business, the papers love it because if a client’s retail print advertising is successful, they’ll run it more frequently – perhaps forever. So ask for a discount for your print advertising rates, and here’s the way you go about it.3. How to politely ask for a discount newspaper advertisement rate:
Ask foro 2 ads for the cost of 1 (buy one get one free special)o Ask for a larger ad at a smaller ad priceo Buy 2 get one FREE rateo Mail Order Rateo Multiple Insertion Rateo Contact Rate (for longer insertion contracts)o Remnant Space Rate4. Send a press release with every ad you place.
A press release doubles your exposure and with the successful placement of your press release, your credibility goes up – way, way up.Remember, newspaper editors love press releases. They have a complete newspaper to fill up every day (every week for weekly papers) and writing it all themselves is tough. Newspaper advertising needs support from the editorial, and if you write your press release correctly you’ll be providing this editorial support. See our 85-page chapter on writing press releases in the book, “How To Market a Product For Under $500.”5. Ask your local paper for “remnant space.”
If placing national ads, use a remnant space buying service – there are several great ones around, and are shown in the book “Direct Marketing Strategies.””Remnant space” is the term that makes all newspaper and magazine publishers cringe.Also called “Standby space,” this is the unsold part of the newspaper left over just before the newspaper goes to press. Like an empty seat on an airplane when the door is closing, newspaper advertising space is a perishable commodity. The newspaper publisher can’t leave it blank – it would appear as a white hole in a gray page of print, so sometimes they’ll run a house ad for the newspaper, or sometimes a free ad for a charity like the United Way. But most times it’s sold, and anything paid for it is better revenue than a non-paid space. This can mean cheap and highly discounted newspaper advertising space ads for you.Remnant ad space is always sold late in the selling cycle, at the last closing moments before the printing process. You won’t know if your remnant space ad made it into the paper until the last second, but the steep discounts make it worth the wait.Discount newspaper advertising rates can be as high as 80% off list. That’s right, you can get cheap newspaper advertising space by paying 20 cents on the dollar by asking for “remnant space” or “standby space.” For the complete article on how to buy discount newspaper space please read the book, Uncommon Marketing Techniques, or click through to our website as sometimes we feature this article in our rotating article presentations.
Regardless of the price you pay for your newspaper advertising rates, always ask for great placement of your ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page. This is the highest visibility spot in the paper. Ads that are in the lower part of the paper or buried in the gutter are much lower visibility and lose effectiveness from this poor placement.You need to ask for this “FFRH” (Far Forward Right Hand” position above the fold spot before you say “yes” to the final placing of your ad. Once you say yes to placing your newspaper ad, you don’t have any further negotiating power. Even highly discount print advertising rates won’t help if your ad isn’t seen because it’s in the left hand page gutter – visually buried under everyone else’s ad. Hope this is helpful.

Top 7 Reasons For Advertising

The simple answer to the question ‘why do we advertise?’ is that either we have something we want to sell, or someone else has something we want to buy. Alternatively, we may want to give something away, seek an exchange or invite donors or gifts. We advertise, or make known, our offer or need. We bring together people who would not otherwise know of the existence of those able to supply and those with a demand, very often complete strangers. Most people use advertising at some time, either privately or in business. And most people respond to advertisements and so enjoy the choices available to them in every sphere of life.The elementary answer applies whether we want to sell a private house, raise funds for a charity, sell the production of a million pound business, buy a pre-owned car, attract buyers to our store, launch a new product, engage staff or simply find a pen friend. The technique is same: there is merely a difference of magnitude and sophistication between an inexpensive classified advertisement to sell a charter yacht tour plan and a global campaign on the World Wide Web to sell the same. In short, advertising is the means by which we make known what we have to sell or what we want to buy.However, with growing numbers of online users across the world, we notice a transition of our interest from paper-based advertisement to online advertisement. We may call it a ‘platform escalation’ that results from rapid progress of technology. But, whatever the modes of advertisements are, their objectives and reasons have been all similar. Let’s discuss them.Specific Reasons for Advertising:To announce a new product or service
To expand the market to new buyers
To announce a modification
To announce a new pack
To make a special offer
To educate consumers
To maintain salesTo announce a new product or service: Announcements for a new product or service are very necessary to make them known to the public. To promote something new the entrepreneurs have to take up this means at the very onset of starting with their enterprise. If they can make their promotional appeal bold, dramatic, persuasive and convincing, they can expect a quicker success for their business.To expand the market to new buyers: A good example of this is when a solar energy system has been used successfully for industrial or commercial purpose, and is then packaged and promoted to the consumer market. The do-it-yourself (DIY) markets are full of such products; put there by advertising. The advertising in such case is likely to have greater impact because the goods have already been proved in professional, commercial or some other accepted use.To announce a modification: An existing product may be given a ‘face-lift’ with an additive, a refinement, a new finish or casing, or perhaps even a new pack or container. The attempt may be made to revive the sale of a product whose life-cycle is waning too quickly because of competition or some other reasons.To announce a new pack: Pack identification at the point-of-sale is always important, and is a reason why packages are shown in advertisements. Colorful advertisements work well in this regard. This becomes even more important if there is a change of pack.To make a special offer: For various reasons, such as competition, slack season, policy to expand sales, advertising may be used to make a special offer. It could be a banded pack, a premium offer, a limited time price reduction or free gifts or samples. New products may be launched with ‘introductory’ special offers. Dry cleaners, cloth merchants, and others may make such special offers when trade is quiet. Again, travel agencies may also offer special low rates to public during out-of-season weeks of the year.To educate consumers: Rather unfairly it is sometimes said by critics of advertising that there are two kinds, informative and persuasive, and that the former is more socially acceptable or ethical than the latter. The educational advertisement is necessary when a commodity, service or an offer needs careful explanation. This technique can also be used to show new uses for a well-established product. The market can often be extended if extra uses can be suggested.To maintain sales: One of the secrets of successful advertising is that it should be continuous, in one form or another, however seasonal the main emphasis may be. Not all advertising is aimed at promoting new and exciting products or services. There are everyday products, such as toothpaste, branded beverages, and many more which have been on the market for generations.These days, the platform of advertisement has widened much greater than the previous days. This has been possible due to the popular Web World. Now, reaching out to millions of customers spread all over the world is just a click away dream, and it has helped all volumes of businesses to expand their business sphere beyond the limits. Though traditional advertisement is still going on, the craze for online advertising has outgrown it to a surprising extent. It has been possible due to greater visibility, wider scope and much lower costs. But, whatever the advantages and distinctions there are, both of their objectives are similar.